Our Work - Other Products & Services

Focus Group Research is considered qualitative research and as such, has a limited quantitative or predictive value compared to survey research. Focus group research usually involves setting up an audio and/or video recording of a discussion with 8 to 12 people, and no more than 14 people, about a particular topic or to evaluate a product or advertisement. Often, focus groups are comprised of a gender and/or age specific group of people. Focus group research can test opinion about issues, policies, candidates, or products. For example, a focus group could test voter opinions about electronic or print campaign ads designed to advance or defeat a candidate or ballot proposal, or it could test group opinions about a particular line of products.

Automated (ROBO) Calls are a quick and cost-effective way to communicate by telephone with specific groups or residents in a particular geographic location to reinforce the importance of your proposal and their support for it. This technique is an ideal way for campaign committees "on-a-budget" to communicate with parents, community supporters and school employees about the importance of voting "yes" on Election Day.

Tracking Polls are usually, a short (3-to-5 minute) interview among a sample of 300 or more respondents. The poll would be conducted after the first persuasion mailing has been sent and would be used to measure the progress of the campaign. The resulting data can be useful in suggesting adjustments to the campaign message and/or target audiences.

Walking Cards contain targeted voters divided by street (subdivided by odd and even street numbers) and show the name, address and id codes for each voter on the card. The cards are typically used for door-to-door activities such as distributing campaign literature and/or collecting voter ids prior to an election.

GOTV Lists contain the names and phone numbers of all likely voters sorted by household (address). The number of records is typically limited to "yes" and "undecided" voters and the list is used to make reminder calls to voters the weekend preceding the election and to those who have not turned out to vote by certain times (i.e., noon, 3:00 pm, 6:00 pm, etc.) on the actual day of the election.

Election Day Poll Lists are similar to the GOTV calling lists, but are sorted alphabetically (last name) by precinct within a geographic area. These lists are used by "poll watchers" to track whether or not supporters have actually voted by a pre-determined time (i.e., noon, 3:00 pm, 6:00 pm, etc.) on Election Day. Volunteers then use these lists to place a reminder call to the likely voter, encouraging him or her to go to the polls, and support the ballot issue.